Pinterest has more than 70 million users from all over the world and this social media site manages to drive more referral traffic than Twitter, LinkedIn and Reddit combined. Are you surprised? This is the only social networking site with a predominantly female audience (80% of Pinterest users are women), and Pinterest is undoubtedly one of the fastest growing sites on the Web.
If you want to take advantage of these key features, I highly recommend that you jump on the Pinterest boat today and learn some tips and tricks that have been working for us.
Your Pinterest Account
First of all you have to create a Pinterest account. It doesn’t matter if it’s a business or personal account, but based on my experience I suggest you to use your personal name and information with your profile image (or any image that is related to your niche). Make sure you complete the profile information and also add your social media sites (Twitter, Facebook). The “about” section allows 200 characters to tell people who you are.
There are many fake accounts on Pinterest, and these are often identified by their lack of information. A detailed profile will show that you are legitimate and hopefully an active member of this great social media site.
Tip: You can link and verify your website on Pinterest and this will lead to more engagement and traffic.
Create Your Own Focused Boards in Your Niche
Create niche boards on your Pinterest profile (you can do this by clicking the + button) and then enter information into the description field (don’t use hashtags in the description because it’s not going to help). Let’s say you’re in the health niche, and you might want to create boards like “Healthy Low Carb Snacks” or “Healthy Fruit Recipes,” or something along those lines. I wouldn’t suggest you create wide niche boards like “Health” or “Food” because you want to target a much smaller niche with more active users.
Make sure you keep your boards organized and create a lifestyle around your brand and website.
Tip: Create at least 5-7 boards in your niche and start to fill them with either your own pins or other people's pins. It will also show that your account is real, and that you’re an active member of the Pinterest community.
Ok, here comes the best part. Community boards are created by your fellow Pinterest users from all over the world, and they use these boards to share their findings (or pins) with each other. It means that these boards are fed by more than one person. There are many huge boards like this with thousands of followers… it’s a goldmine. You can target the right people with your content and there is a significant chance for you to get your content in front of a huge audience.
It basically means that if you’re a member of these community boards, you are allowed to pin your pictures onto these boards and potentially thousands of people could see your pin immediately.
Tip: Don’t spam these community groups because they can easily kick you out without warning, so make sure you follow the guidelines that the boards’ admin writes in the description (see below).
Here is a great example of a Pinterest Community Board description and rules that you should follow in order to be able to post into this board:
Tips On Finding Pinterest Community Boards
1. Advanced Query in Google
Type the following text into Google's search: site:pinterest.com "1000..100000 followers" KEYWORD -intitle:followers "contributor" (replace "KEYWORD" with any of yours).
2. Enter Your Keyword Into Pinterest Search Field and Look for a Community Board
There is a small icon on the top right corner (see below) that will tell you if it’s a community board. Usually these boards have a description field that states the requirements for getting into that community board.
3. And Here Comes My Personal Favorite, Board Deck.
You can easily find community boards by niches, and it’s totally free and totally COOL.
Tip: If you already have lots of friends and followers on your Pinterest account, you can create your own community board and invite as many people as you like. It can start to grow like mushrooms and you can quickly establish your own community board empire in your niche! You just need to set some guidelines and get started…
Create Your First “Viral” Pinterest Image
Let’s face it; image is the KING on Pinterest. Now you maybe think “Ok… I don’t know too much about Photoshop and I don’t have the skills for that”. No problem, there are many great tools out there that will make it easy.
My favorite tool is called Canva that lets you create custom images especially for Pinterest (and for other social media sites as well). It also has the perfect width and height options. I suggest you to try it out and start playing with it – believe me, it’s really easy.
This image (below) took me 10 minutes and then it was ready to be shown to the world.
You can put a CTA on the bottom of the picture with a little arrow pointing down (like below).
Basically it doesn’t matter where you put the “Click Here” sign, just make sure you include something on the image that makes people click through to see the whole content.
Tip: Use Canva, use CTA and when you pin your first image into a board make sure you include the site’s URL by clicking EDIT on the pin and pasting the URL.
If you are going to use the image on your site (not just for promotional purpose) make sure you have a WordPress Pinterest plugin on your page so people can easily pin it to their own board with one click.
Besides this, a well-designed Infographic can work really well if you’re a good designer or if you’re willing to pay for it. Look at the traffic from one of our client’s IG promotion traffic.
Ways to Optimize Your Pin’s Text
Optimizing your pin is quite important when people search for a specific pin or are looking for something on Pinterest (it works much like Twitter).
Here’s a great example: *12 REFRESHING AND HEALTHY SUMMER COCKTAILS* Take a look at this #infographics and find the best #healthy summer #cocktail #recipes to help you take advantage of the sun and spend time with your loved ones!
Tip: Use hashtags wisely in your pin description, but don’t overuse them. It’s important to try and make it look as natural as possible.
Time Your Pins
There was a great post on the official Pinterest site about pinning time, and trends on what are the best niches on a daily basis.
These are subject to change, but it’s good to know that people are looking for more fitness content on Mondays and more travel related stuff on Saturdays.
If Your Image is Great, Expect Success
Use bright colors with large headlines and a CTA button. Try and experiment with what works and what doesn’t. After a couple of images you can see what works best in your niche and you can proceed based on that. If you are a member of a few community boards and you have a good number of followers, then there is a big chance that your custom image can get some traction and clicks.
Final Tips and Conclusion
Now you know how to use Pinterest to drive traffic to your site. All it takes is a good image and a little effort. Make sure you’re an active member of Pinterest (pin 5-10 times per day at least) by following others, liking other posts and commenting on them once in a while.
Sometimes the simplest image has the more shares, so don’t overcomplicate it - just start playing with images and experiment Pinterest.
The good thing about Pinterest is that your content and link remains visible and people can pin it for months.
Tip: ViralWoot is a free tool where you can submit your pin’s link and promote it for free by following others. You earn credit by following people, liking their pins and pinning their pins, and after that you can promote your own awesome image! I wouldn’t say it’s a best tool but it takes 10 seconds to copy and paste your link there, and then you’re good to go. You can also schedule your pins if you want, and check the resulting stats.
I hope I could share some new tips and tricks with you, and if you have any questions please let me know in the comment section and I will be more than happy to help!